Big Data Analytics

Big data analytics is a form of advanced analytics, which involves complex applications with elements such as predictive models, statistical algorithms, and what-if analysis powered by high-performance analytics systems.

Big data analytics applications enable big data analysts, data scientists, predictive modelers, statisticians, and other analytics professionals to analyze growing volumes of structured transaction data, plus other forms of data that are often left untapped by conventional BI and analytics programs. This encompasses a mix of semi-structured and unstructured data.

The importance of big data analytics
Driven by specialized analytics systems and software, as well as high-powered computing systems, big data analytics offers various business benefits, including:

• New revenue opportunities
• More effective marketing
• Better customer service
• Improved operational efficiency
• Competitive advantages over rivals